Far-right website Gateway Pundit, which entered the chart at 48th last month, has in turn fallen out of the top 50. The site has since rolled out its inaugural paywall, the effects from which will only become visible next month. In September the shallowest traffic falls were recorded at The New York Times (down 1.9% to 355 million) and Forbes (down 2.1% to 113 million). Major news events in the US in September included Hurricane Helene hitting North Carolina, a second failed assassination attempt against Trump, and the first TV debate between him and Kamala Harris.
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Fans in New England dealt with heartbreak while a joyous and at times raucous celebration broke out in Seattle. The convicted sex offender was asked if she was a close friend of Jeffrey Epstein and if she helped him traffic girls – and remained silent. The video was released by the FBI more than eight days after the 84-year-old disappeared from her home in Arizona.
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The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million). Among the wider top 50, The Cool Down, which entered our ranking last month for the first time in 42nd position, saw strong growth for another month, moving up from 42nd to 35th in the table. Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 115.4 million visits), pulling further ahead of the BBC (rank 13, 106.1 million), which fell one place from twelfth in March. Those that declined only saw small traffic drops with People (down 4% compared to March) and Washington Post (117 million, also down 4%) seeing the largest drops. Month-on-month New York Post (149.4 million, up 7%), USA Today (up 3%) and MSN (263.2 million, up 2%) were fastest-growing.
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The biggest increases in traffic were at USA Today (34%), CNN (33%), Newsweek (21%), Fox News (20%) and The New York Times (15%). It nonetheless remained the most-visited news site in the US, a position it has held since Similarweb updated its data model in June and pushed the site ahead of The New York Times. It was followed by The Independent (down 12.4% month-on-month) and Business Insider (64.3 million, down 11.8%).
- Real people aren’t allowed to post on the platform, but humans can scroll through Moltbook as observers.
- Also possibly reflecting interest in the US presidential election, the fastest monthly growth among the top 50 was seen at Real Clear Politics, where visits were up nearly 40% compared with September.
- Other notable month-on-month gainers included Axios (32.3 million, up 33%), CNBC (113.2 million, up 30%), Newsweek (96.6 million, up 25%) and Zero Hedge (26.3 million, up 13%).
- The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month.
- Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month.
Two-thirds of the top news sites in the US saw traffic shrink month-on-month in August following a bumper July. Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September. Fox also lost approximately 1% of its US web visits in October compared with the month before.
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The New York Times remains the most-visited news site in the US, followed by CNN (351.5 million) and Fox News (272.8 million). The AP’s consumer-facing website has seen “a lot of audience growth” since it relaunched in June 2023. It was followed by India Times (26.8 million visits, up 82% year-on-year), one of several Indian publishers to climb up the rankings in the past year. Other notable month-on-month gainers included Axios (32.3 million, up 33%), CNBC (113.2 million, up 30%), Newsweek (96.6 million, up 25%) and Zero Hedge (26.3 million, up 13%). The news agency was banned from presidential media briefings after refusing to rename the Gulf of Mexico the Gulf of America and a legal dispute is continuing.


